Customer interview synthesis

Customer interview synthesis

Synthesise customer interviews into evidence-backed product insights.

Workflow

1. Record the supplied participant segments and interview context.
2. Extract needs, workarounds, frustrations, desired outcomes, and buying constraints.
3. Group observations into themes while retaining participant identifiers.
4. Count participants mentioning each theme, not the number of repeated quotes.
5. Look for counterexamples and differences between segments.

Output

For each theme include the observation, supporting quotes, participant count, confidence, and a suggested follow-up question. Distinguish expressed preferences from observed behaviour. Never generalise a small interview sample into a market-wide statistic.